PBS' Everyday Edisons Re-Invents PR Success with Vocus On-Demand Public Relations Management Software

Vocus' Complete PR System Allows Everyday Edisons to Identify Targets, Distribute News and Increase Results

After seeing one demo of Vocus, we fell in love immediately. With its clean look, ability to work with a variety of Web browsers, including Mozilla Firefox, and greater speed than competing systems, it was no contest

We started working to change our contract over to Vocus as soon as possible. With Vocus, we are taking our PR management system to the next level and can truly maximize our results.

Vocus has given us the ability to slice and dice statistics of our PR campaign's effectiveness, integrate PRWeb distribution and use all of these tools to tap into the new-age PR beast/giant, social media, all in one system.

The extensive detail and background information Vocus provides on our key media sources is very useful, as is the ability to perform advanced media contact and outlet searches to truly hone in on the most targeted and specific media lists possible for our media outreach initiatives

The 'Opportunities' tab is also a great resource, especially when you are running out of fresh ideas to continually pitch the same business or client.

Our first time delivering a press release through Vocus and PRWeb helped to gain immediate traction and we are continuing to see the value in our increased results. Vocus is simply invaluable for our PR team.

(PRWEB) June 9, 2009 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Everyday Edisons, the Emmy and Telly award-winning PBS invention show, has selected Vocus' PR software to manage its public relations activities. With Vocus, Everyday Edisons is able to distribute its news to targeted reporters and help spread the word for show participants, as well as gain publicity for the show itself, quickly and easily.

"After seeing one demo of Vocus, we fell in love immediately. With its clean look, ability to work with a variety of Web browsers, including Mozilla Firefox, and greater speed than competing systems, it was no contest," said Mary Dickson, Public Relations Manager with Everyday Edisons. "We started working to change our contract over to Vocus as soon as possible. With Vocus, we are taking our PR management system to the next level and can truly maximize our results."

Dickson continued, "Vocus has given us the ability to slice and dice statistics of our PR campaign's effectiveness, integrate PRWeb distribution and use all of these tools to tap into the new-age PR beast/giant, social media, all in one system."

Each season Everyday Edisons helps inventors and entrepreneurs find success. With 12-14 participants each season, the PR team has their work cut out for them in promoting the show, as well as the individual participants.

"The extensive detail and background information Vocus provides on our key media sources is very useful, as is the ability to perform advanced media contact and outlet searches to truly hone in on the most targeted and specific media lists possible for our media outreach initiatives," said Dickson. "The 'Opportunities' tab is also a great resource, especially when you are running out of fresh ideas to continually pitch the same business or client."

Dickson concluded, "Our first time delivering a press release through Vocus and PRWeb helped to gain immediate traction and we are continuing to see the value in our increased results. Vocus is simply invaluable for our PR team."

About Everyday Edisons
Everyday Edisons premiered nationwide on Public Broadcasting System (PBS) affiliates in spring 2007 to educate viewers about what it takes to bring an invention to market. Produced in cooperation with the United States Patent and Trademark Office (USPTO), Everyday Edisons features ordinary people as their original ideas are transformed into retail products. Selected "Everyday Edisons" will have their inventions commercialized and receive a 20-year annuity on all product sales. The series invests thousands of dollars into each chosen invention, with no cost to the inventor. The name "Everyday Edisons" honors Thomas Edison, the famed American inventor who, with virtually no formal education, had more than 1,000 patents to his credit. The name implies that everyday people, like Edison, can have great ideas. Everyday Edisons is produced by Bouncing Brain Productions of Charlotte, N.C. For more information and a short video trailer of the series, visit www.everydayedisons.com. For show air dates and times, visit www.pbs.org or contact the local affiliate.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

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